🎄2018 Apple 耶誕節廣告-Share your gift

🎄2018 Apple 耶誕節廣告-Share your gift

很少有機會看廣告影片看到泛淚,但 Apple 的耶誕節廣告你是可以期待的。Apple 的節慶廣告通常圍繞著創意、情感,後勁很強~

第一次看這個廣告時,真有感到心的揪痛,相信如果也是內向者的你應該會非常有感。


Youtube 影片連結:https://youtu.be/LGGTBd6w6Z0 (因為無法預覽播放,請點選連結前往~)

自己的理解:從一開始的自由、恣意發揮的創造力,持續做著喜愛的事,她的創意成了他與小狗的秘密,累積了滿滿的作品,卻連對朋友分享都沒有自信,更不用說公諸於世了,直到她的狗打破原有的安全規律。

主角應該在想:萬一我隨便寫的東西被人看到,就會被別人發現原來自己寫得這麼糟,一定會丟臉死了,不行!我一定要趕快把我的作品收回來才行~

而這場因狗狗引起的意外,讓一個有才華卻沒有自信的主角終於相信,就算只有一部分的人,因為自己的作品感到開心,那已足夠 ❤️ 。

Billie Eilish的《come out and play》
在 Apple Music 聆聽 Billie Eilish 的《come out and play》。2018年。長度:3:30。

貼切的歌詞:歌詞是 Billie Eilish 專程為這個廣告而創作的,寫得相當優美也非常貼近內向者描述與其所需的鼓勵。同時以 Billie Eilish 身為音樂創意的代表人物來創作這支廣告的歌曲也很有意義。

歌詞:

Mm

Wake up and smell the coffee

Is your cup half full or empty?

When we talk, you say it softly

But I love it when you're awfully quiet

Mm

Quiet

Mm

You see a piece of paper Could be a little greater

Show me what you could make her

You'll never know until you try it

Mm

You don't have to keep it quiet And I know it makes you nervous

But I promise you it's worth it

To show 'em everything you kept inside

Don't hide

Don't hide

Too shy to say, but I hope you stay

Don't hide away

Come out and play

Look up, out of your window

See snow, won't let it in though Leave home, feel the wind blow

'Cause it's colder here inside in silence

You don't have to keep it quiet

Yeah, I know it makes you nervous But I promise you, it's worth it

To show 'em everything you kept inside

Don't hide

Don't hide

Too shy to say, but I hope you stay

Don't hide away

Come out and play

幕後花絮:

這支廣告導演不想用全 3D 的數位方式來創作,所以採用模型搭配 3D 人物的方式來拍攝,廣告中所有場景幾乎都是手工模型製作,整體質感更顯溫暖。你可以在幕後影片中看到模型師如何創作出縮小場景以及動畫師做出有趣的人物表情。(Youtube 連結:https://youtu.be/QOoKSjaKSDA)

如果無法觀看,請點進 Youtube 觀賞